Dr. Randy Maxwell, President of Ridin’ 4 A Cure
In July 2010, my wife was diagnosed with breast cancer. After 16 years of marriage, we began a fight that would change our lives forever. Through strength, faith, and community, we found hope, and Ridin’ 4 A Cure was born.
Our mission started simple: raise awareness, provide local support, and help those battling breast cancer in our region. What began as a small gathering of friends has grown into a community movement that brings hundreds together each year for a common cause.
Master’s degree in Integrated Marketing Communications, West Virginia University. Graduate of Leadership West Virginia and Leadership Logan. Years of experience in nonprofit development, fundraising, marketing, community engagement, and event planning.
For Crystal Cook, leading Ridin’ 4 A Cure is more than a position. It is a calling and an opportunity to serve the people and communities she loves.
A proud West Virginian with deep roots in southern West Virginia, Crystal has built her career around bringing people together, building meaningful relationships, and connecting passion with purpose. Her heart has always been in service, whether through nonprofit work, fundraising, community involvement, or simply showing up for someone when they need it most.
As Executive Director, Crystal’s vision is to ensure that no woman facing breast cancer ever feels like she has to walk the journey alone. She is passionate about growing the reach of Ridin’ 4 A Cure, creating strong community partnerships, and making sure women and families have access not only to resources and assistance, but also to compassion, encouragement, and hope.
Crystal believes God has a way of placing us exactly where we are meant to be. Coming home to southern West Virginia to lead an organization centered around caring for others feels like the perfect combination of her faith, her experience, and her heart for serving people.
For a woman in breast cancer treatment, a wig is more than hair. It is a piece of her identity and her confidence. Through partnerships with organizations like WV Gal, we have helped provide wigs to local survivors so they heal inside and out.
Funds raised through Ridin’ 4 A Cure directly benefit individuals and families in southern West Virginia and the surrounding areas. Every contribution fuels our work to provide hope, increase awareness, and reduce cancer rates through prevention.
When you register for an event, buy a raffle ticket, or make a donation, you are not just supporting an event. Your support helps fund preventative screenings, transportation, and local resources for families facing the hardest battle of their lives.
On behalf of our team and our community, thank you for your continued support. Together we are riding toward a future where no one fights alone, and where a diagnosis in this region no longer means facing it by yourself.
Dr. Randy Maxwell, President of Ridin’ 4 A Cure
Sign up to ride, sponsor a trail, or donate. Every mile we ride is a mile of hope for someone in this community.
